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Negative ads don’t work

 

November 9, 2018



Finally, elections are over and we can all come together — as a nation, as a community, as neighbors — and settle our political differences over the one issue we are all grateful for: We no longer have to listen to negative political ads.

These ads are always misleading, inaccurate and inflammatory. They are often inconsistent, hypocritical, and mean. And they work, so say the experts.

But negative ads don’t work. Exposing a flaw in your opponent’s platform is one thing — pretending to care about errant emails or traffic tickets is another. These ads say things we would never say...



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